Video Recording: Michel Sharritt on Buyer Personas
Title: Buyer Personas Small business buyer personas are the building blocks to identifying your target audience and are crucial in your marketing. Without these personas, you could be speaking to the wrong crowd.
Video Recording: Darren Fox on Pay Per Click Advertising
When potential customers search for your company, your products or your services, competition can be intense. Google Ads (also called “Pay-Per-Click” campaigns) are the only way to guarantee your company will appear on the first page of Google’s search results.
Video Recording: Ariane Fisher – Using Video to Drive Engagement on Social Media
Want to build a loyal customer base in an engaging way? In today’s market, relationships are key. Ariane will teach you some simple tips to use video to engage your potential clients, drive more traffic to your site and build brand awareness on social media.